DETROIT, MI — Ardent Safety Operations, LLC has officially rebranded as Ironside Safety Works, Inc., marking a new era for the company’s mission to provide embedded safety professionals and jobsite safety solutions across the United States. The rebrand reflects the company’s evolution from a training-focused operation into a full-service safety staffing and consulting firm with a bold new identity — one built on strength, precision, and trust.
Developed in partnership with Avaliis, a Nashville-based brand and web consulting agency, the transformation includes a complete overhaul of the company’s name, logo, and visual identity. The new Ironside brand captures the rugged professionalism and tactical reliability that define the company’s approach to jobsite safety.
“The name Ironside reflects who we are at our core — steadfast, resilient, and built to protect,” said the company’s leadership. “Avaliis helped us translate that into a visual brand that commands trust from the first impression.”
A Stronger Foundation for Growth
Under the Ironside Safety Works name, the company continues to offer the same quality and commitment that clients have come to rely on — now with an expanded vision and updated systems to support long-term growth. The rebrand also coincides with operational upgrades and the launch of new service lines designed to better support construction, manufacturing, and industrial partners nationwide.
Avaliis led the rebrand strategy from concept to completion — including naming consultation, logo design, brand positioning, and web direction. The visual identity combines industrial toughness with modern simplicity, featuring a bold wordmark and a shield-inspired emblem that communicates safety, durability, and protection.
From Training to Embedded Safety Leadership
Originally launched as Ardent Safety Operations, the company gained recognition for its OSHA-aligned safety training programs and leadership development for on-site professionals. As client demand grew for embedded safety specialists, the company expanded its model — evolving beyond online learning into comprehensive staffing and field operations. The Ironside rebrand aligns this new service focus under a name that reflects its mission: to strengthen jobsite culture through leadership, accountability, and boots-on-the-ground expertise.
Continuity and Compliance
This rebrand represents a full legal and operational transition from Ardent Safety Operations to Ironside Safety Works, Inc. All client contracts, partnerships, and services have been transferred under the Ironside Safety Works, Inc. entity, effective immediately. This public announcement serves as official confirmation of that transition.
For more information, visit www.ironsidesafetyworks.com.